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Lancel Giant Bag Hangs on the Eiffel Tower

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FOOH Impact Score

Impressive

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Credits

Brand: Lancel

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: France

City: Paris

Effects / Animations: Large Objects, Building Transformation

Surroundings: Eiffel Tower, City

Date posted: December 8, 2023

Source: Instagram

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In this Lancel fake out of home ad, a massive Clepsydre handbag made of rich terracotta leather elegantly dangles from the Eiffel Tower as the first gentle snowflakes begin to fall. The scene unfolds as magical snowflakes drift through the Parisian air, lending the city a snow globe ambiance while fiery autumn leaves flutter around the metallic frame, turning the landmark into a surreal backdrop for the luxury accessory. With a memorable use of computer generated imagery, this Lancel handbag moment fake out of home ad transforms the Eiffel Tower into a poetic fashion display, highlighting Lancel’s vision of sophisticated French elegance and flair for artistic presentation.

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