Uniqlo Giant Puffer Jackets Float Over Casa Batlló

Imagine Gaudí’s Casa Batlló getting a seasonal fashion update. That’s the creative premise of this Uniqlo FOOH campaign featuring its lightweight PUFFERTECH collection. The video unfolds as the scene opens with three giant puffer jackets in white, purple, and pink floating gracefully against a clear blue sky. The camera pans upward to reveal the vibrant facade of Casa Batlló in Barcelona, adorned with colorful puffer-like cushions that accentuate its artistic design. As the camera moves closer, the purple puffer is shown with a small suspended basket-like structure beneath it, resembling a hot air balloon gently lifting into the air. The camera then focuses on the floating purple jacket with the building’s distinct architecture serving as a vivid backdrop. It zooms out to show all three puffers hovering above the cityscape, creating a dreamlike display that merges fashion and fantasy. Using engaging VFX, this Uniqlo FOOH campaign transforms urban architecture into a captivating product showcase.