Uniqlo Giant Puffer Jackets Float Over Casa Batlló

Uniqlo Puffer Jackets Float Over Casa Batlló

This Uniqlo FOOH campaign features giant puffer jackets from the brand's lightweight PUFFERTECH collection floating gracefully over Barcelona's Casa Batlló. The video opens with three oversized puffer jackets in white, purple, and pink against a clear blue sky, with the camera panning up to reveal the vibrant facade of the Gaudí-designed building.

As the camera moves closer, the purple puffer is shown with a small, suspended basket-like structure beneath it, resembling a hot air balloon gently lifting into the air. The building's distinct architecture serves as a vivid backdrop. The camera then zooms out to show all three puffers hovering above the cityscape, creating a dreamlike display that merges fashion and fantasy.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Uniqlo

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Spain
Date posted:October 27, 2025
Source:Instagram