Adidas Blue Jersey Floats in the Woods in Italy
Adidas Italia Jersey: Floating Through Time
This Adidas CGI campaign opens in Alba, Piedmont, Italy, where a man wakes to find a group of young people running through the woods. A young man spots a floating blue Adidas Italia jersey swaying above a rock. As he reaches for it, an older man steps forward and takes the jersey with pride.
The scene transitions to a lively football field where players wear the iconic Adidas Italia jersey. This CGI campaign transforms tradition into a fresh, relatable spectacle, highlighting Adidas’ celebration of football heritage and innovation.
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FOOH Impact ScoreOutstanding
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