FOOH Impact Score:
Improvable
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In this Kentucky mixed reality ad, a bustling city street turns heads as an enormous storefront starts releasing cool mist while gigantic frappés and smoothies with swirls of whipped cream and chocolate drizzle appear above the pedestrians. The ad humorously reimagines a typical urban summer day as a flavorful oasis with soaring frozen treats offering sweet relief from the heat. A dynamic execution that masterfully blends humor and creativity with a memorable twist on frozen indulgence.