Adidas Giant Shoe Skateboards Through City

This Adidas mixed reality ad features a colossal Superstar sneaker skateboarding through city streets. The video shows a building-sized Adidas Superstar, suspended by crane cables, swinging over a busy intersection in Zhongshan district.

The giant sneaker then rolls smoothly above crosswalks before crashing through the glass front of an Adidas store. Dynamic CGI effects transform the urban cityscape into an authentic product showcase for the legendary Superstar.