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Coziness Giant Sneakers Float Above Cologne Street

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FOOH Impact Score

Solid

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Credits

Brands: Coziness, Urban Dreams

Who we think created this: thatkid

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Metadata

Brand Industry: Fashion & Apparel

Country: Germany

City: Cologne

Effects / Animations: Floating & Flying Objects, Large Objects

Surroundings: Schildergasse, City

Date posted: September 28, 2023

Source: Instagram

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In this Coziness FOOH CGI video, a quiet Cologne pedestrian street is reimagined as a surreal open-air gallery showcasing oversized Nike Dunks and rare sneaker silhouettes. The scene unfolds as monumental sneakers appear to levitate between historic facades, drawing crowds upward as the floating footwear casts gentle shadows over cobblestones, ultimately revealing a vibrant pink graffiti-style logo announcing the grand opening of a new cultural hub. With a creative use of computer generated imagery, this Coziness sneaker retail campaign transforms a traditional shopping street into a modern art experience, highlighting Coziness' goal to blend fashion and community culture through immersive visual storytelling.

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