Söke Massive Spiral Tower Installation

Bosphorus Waterfront Displays Turkish Goods

This Söke CGI campaign transforms the Istanbul waterfront into a multi-tiered product display. A spiralling tower, resembling a wedding cake, rises along the Bosphorus, showcasing Turkish goods.

Each level of the tower is filled with colourful Turkish products, miniature shops, and a winding slide that carries goods from top to bottom. Onlookers gather on the promenade to witness the structure, which is topped with Söke branding against the blue sky and sea, celebrating 62 years of Turkish quality.

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Credits

Brand:Söke
Artist:MCG

Metadata

Work Type: FOOH
Date posted:September 26, 2025
Source:Instagram