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Söke Massive Spiral Tower Installation

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Söke

Who we think created this: MCG

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Simple Motion

Surroundings: Coastal Zone, Lake

Date posted: September 26, 2025

Source: Instagram

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Imagine a seaside skyline turned into a multi-tiered product display. That’s the innovative premise of this Söke CGI campaign featuring a towering spiral structure stacked with Turkish goods. The video unfolds as a spiraling multi-tiered tower resembling a wedding cake rises along the Istanbul waterfront, each level filled with colorful Turkish products, miniature shops, and a winding slide carrying goods from top to bottom. Onlookers gather on the promenade to witness the structure topped with Söke branding against the blue sky and sea, celebrating 62 years of Turkish quality. Using computer generated imagery effects, this Söke CGI campaign transforms the vibrant Bosphorus waterfront into an captivating product showcase.

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