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Lenor Giant Fabric Conditioner Leaves Floating Floral Trail

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FOOH Impact Score

Impressive

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Credits

Brand: Lenor

Who we think created this: Bluemotion 3D

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Metadata

Brand Industry: Retail & Consumer Goods

Country: Italy

City: Capri

Effect / Animation: Large Objects

Surrounding: Cottage

Date posted: August 18, 2025

Source: Instagram

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Imagine a quiet Italian hillside village needing a fragrance explosion. That’s the captivating premise of this Lenor faux ooh ad featuring the giant Capri fabric softener arriving in a vintage truck. The video unfolds as the truck navigates the winding cobblestone alleys, releasing a flood of billowing blue and white gardenia and hyacinth petals into the air, enveloping the Mediterranean setting in absorbing layers of floral scent and color as amazed residents look on. Using engaging CGI effects, this Lenor faux ooh ad transforms a traditional Italian streetscape into an immersive product showcase filled with movement and sensory delight.

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