Étudiants en santé Giant "Operations" Game at Eiffel Tower
B
FOOH Impact Score
Solid
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A
B-Tier
C
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In this MACSF FOOH campaign, medical students in crisp white coats converge beneath the Eiffel Tower to operate on a giant patient in a distinctive take on the classic 'Operation' board game. The ad humorously reimagines the iconic Paris landmark as a larger-than-life training ground where future doctors carefully extract oversized bones and organs using steady hands and surgical tools, emphasizing MACSF’s role in supporting them through every precise move. A creative concept that masterfully blends humor and creativity with a resonant twist on medical education.
