Madison Square Garden Boxing Ring Installation
Impressive
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This Taylor Serrano fake ooh ad begins with a massive boxing ring slowly rising above Madison Square Garden’s rooftop into the hazy New York City skyline at golden hour. This moment cleverly highlights the cultural impact of women’s boxing as the iconic arena is visually transformed into a sky-high battleground for the much-anticipated trilogy fight, reimagining the venue with a floating, fully branded ring surrounded by low-hanging mist and sun-kissed clouds. As a perfect blend of engaging storytelling and distinctive product integration, the augmented reality enhancement is designed for promoting the all-women mega-event as a historic milestone in sports.
