Paramount Pictures SpongeBob Puts Star on Eiffel Tower

In this Paramount Pictures cgi ad, the scene opens with a glowing nighttime view of the Eiffel Tower, shining yellow above the twinkling city skyline. The scene unfolds as a giant SpongeBob wearing a Christmas hat playfully holds a bright star and reaches toward the pinnacle of the iconic tower, which then transforms as green illumination and red Christmas lights wrap around the structure, turning it into a festive tree. With a dynamic use of computer generated graphics, this Paramount Pictures holiday campaign transforms a globally recognized landmark into a cheerful theatrical moment, highlighting Paramount Pictures’ invitation to celebrate the holidays with SpongeBob SquarePants on the big screen.