Paramount Pictures SpongeBob Puts Star on Eiffel Tower
SpongeBob Lights Up the Eiffel Tower
This Paramount Pictures CGI advertisement features a giant SpongeBob SquarePants, adorned with a Christmas hat, playfully placing a bright star atop the Eiffel Tower. The iconic landmark, initially glowing yellow against the Parisian night, transforms into a festive Christmas tree as green illumination and red lights wrap around its structure.
The holiday campaign uses computer-generated graphics to create a cheerful, theatrical moment, inviting viewers to celebrate the holidays with SpongeBob SquarePants on the big screen.
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FOOH Impact ScoreOutstanding
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