Adidas Elbphilharmonie Facade Display
Zverev Racket Swings on Concert Hall
This mixed reality advertisement for Adidas features a night view of the Elbphilharmonie Concert Hall. The harbour is illuminated by yellow city lights, and the building's facade displays an image of Alexander Zverev raising his tennis racket.
The display includes the text 'YOU GOT THIS' and the Adidas logo. This computer-generated imagery reimagines the architectural landmark to highlight Zverev’s journey from Hamburg to the global stage, coinciding with the eve of his Melbourne competition.
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