Adidas Elbphilharmonie Facade Display

In this Adidas mixed reality ad, the scene opens to a captivating night view of the Elbphilharmonie Concert Hall, where the harbor shimmers under yellow city lights and the building's facade comes alive with an image of Alexander Zverev raising his tennis racket mid-motion beside the bold text YOU GOT THIS and the iconic Adidas logo. The ad dramatically reimagines the architectural landmark as a canvas for athletic ambition, using computer generated imagery to spotlight Zverev’s rise from Hamburg to the world stage on the eve of his Melbourne competition. A memorable piece that masterfully blends inspiration and storytelling with a signature twist on sporting excellence.