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Liberty Shoes Sneaker Emerge from Billboard

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Credits

Brand: Liberty Shoes

Metadata

Brand Industry: Fashion & Apparel

Country: Unknown

City: Unknown

Effects / Animations: Billboard & Digital Screen, Floating & Flying Objects, Large Objects

Surrounding: Buildings

Date posted: June 11, 2024

Source: Instagram

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In this Liberty Shoes FOOH campaign, floating text spelling 'FOREVER SNEAKERS' rises from a billboard nestled between modern city buildings as an opening unfolds in the façade, revealing leap7x in orange gently descending. The ad effectively reimagines a typical urban billboard with a distinctive sneaker-centric twist powered by innovative computer generated graphics that bring energy to the scene: an orange sneaker materializes, emitting swirling orange and white circles that dance around before drawing back into the shoe. A dynamic piece that masterfully blends creativity with a fresh take on youthful fashion through Liberty’s Forever Sneakers Collection.

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