FOOH Impact Score:
Solid
Learn moreIn this Colcci Jeans cgi video, the atmosphere of Brazil's biggest music festival takes over the landscape of Rio de Janeiro. The scene unfolds as an aerial view captures people enjoying their day at Copacabana Beach, with the blue waters, white sand, and waves creating a stunning backdrop. Giant Colcci Jeans slowly descend from the sky on parachutes marked with the brand's logo and 'Rock in Rio,' scattering across the beach line and adding to the vibrant energy of the scene. With an Engaging use of computer generated imagery, this Colcci Jeans promotional video transforms the city’s iconic beach into a dynamic spectacle, highlighting the brand’s strong connection to Brazil’s biggest music rock festival.
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