Snipes Waves Reveal Message on Shore
Sand Washes Away to Reveal MCM Logo
This Snipes VFX advertisement features soft waves rolling over a clear shoreline. The sand is gradually washed away to reveal the bold 'MCM' logo, with a diamond positioned beneath it.
Following this, 'snipes' emerges in a flicker of augmented reality. The ad humorously reimagines a natural beach scene, with a fashion statement rising organically from the landscape, symbolising the urban flair of the Snipes x MCM collaboration.
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FOOH Impact ScoreImpressive
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