Osaka Mode Gakuen Giant Mannequin at Umeda Station
Commuters Watch Umeda Station Billboard
This faux out-of-home (FOOH) advertisement for Osaka Mode Gakuen transforms Osaka Metro Umeda Station into a dynamic digital experience. The video begins with a view of the escalators, then pans right to reveal a massive billboard.
The display captivates commuters, with individuals on the platform raising their phones to record the continually shifting, dynamic visual content. This CGI-enhanced ad showcases Osaka Mode Gakuen’s student creations and AI-designed furniture displays, turning the transport hub into a vibrant fashion exhibit.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Agency / Production / VFX:Osaka Metro ADERA, Osaka Metro ADERA, TAWO