Osaka Mode Gakuen Giant Mannequin at Umeda Station

Commuters Watch Umeda Station Billboard

This faux out-of-home (FOOH) advertisement for Osaka Mode Gakuen transforms Osaka Metro Umeda Station into a dynamic digital experience. The video begins with a view of the escalators, then pans right to reveal a massive billboard.

The display captivates commuters, with individuals on the platform raising their phones to record the continually shifting, dynamic visual content. This CGI-enhanced ad showcases Osaka Mode Gakuen’s student creations and AI-designed furniture displays, turning the transport hub into a vibrant fashion exhibit.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Agency / Production / VFX:Osaka Metro ADERA, Osaka Metro ADERA, TAWO

Metadata

Work Type: FOOH
Brand Industry:Services
Country:Japan
City:Osaka
Date posted:July 24, 2024
Source:Instagram