Swatch Giant Watch on Cable at French Alps
Swatch Giant Watch in French Alps
This CGI advertisement features a giant bio-ceramic white Swatch MoonSwatch, suspended from a cable wire. It glides steadily, much like a cable car, above La Folie Douce Meribel Courchevel in the French Alps.
The oversized watch sways gently as it moves along the cable, framed by snow-covered mountains and a clear sky with light clouds. The video concludes as the watch passes through the camera frame, announcing a Swatch pop-up at La Folie Douce Meribel Courchevel from February 21 to March 8.
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FOOH Impact ScoreOutstanding
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