Gymshark Statue of Liberty Lifts Dumbbells
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a beloved landmark swapping its usual look for an intense workout transformation. That’s the dynamic premise of this Gymshark fake ooh ad featuring the Statue of Liberty lifting massive dumbbells to announce the Lift: NYC event. The video unfolds as Lady Liberty trades her iconic torch for signature Gymshark weights, flexing at full scale while the statue's base lights up with event branding, turning an American icon into a symbol of fitness motivation. Using engaging VFX, this Gymshark fake ooh ad transforms New York’s most recognizable monument into an effective product showcase.
