Gymshark Statue of Liberty Lifts Dumbbells
Lady Liberty Lifts for Gymshark
This Gymshark fake out-of-home (FOOH) ad features the Statue of Liberty lifting massive dumbbells to announce the 'Lift: NYC' event. Lady Liberty trades her iconic torch for signature Gymshark weights, flexing at full scale.
The statue's base lights up with event branding, transforming an American icon into a symbol of fitness motivation. Using engaging VFX, this Gymshark fake ooh ad turns New York’s most recognisable monument into an effective product showcase.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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