KFC Giant Digital Board Falls on Pavement

This CGI advertising video for KFC features a giant digital board that appears to fall onto a bustling city sidewalk. The scene opens on a KFC storefront, with a man approaching the entrance. A text overlay in German reads, “Stell dir vor, du kannst voll FETT gewinnen” (Imagine, you can win big).

A large digital screen then suddenly appears on the pavement in front of the man, displaying the phrase “TOLL PANIERT START VOLL PANIERT” (Greatly Breaded, Fully Breaded). It then switches to show the event details: “07.02. KFC Mariahilfer Straße.”

This video showcases KFC’s interactive breathalyser-based activation, part of the extended Fry January promotion, where participants can win rewards. The viral VFX transforms an ordinary storefront into an innovative product showcase.