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KFC Interactive Window Reveals Food Options

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: KFC

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Austria

City: Unknown

Effect / Animation: Human Interaction

Surrounding: Storefront

Date posted: September 17, 2024

Source: Instagram

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This KFC cgi ad begins with a woman approaching the restaurant storefront and tapping on the glass window. This moment cleverly highlights the versatility of the product in unexpected situations as the glass window instantly transforms into a responsive digital menu, first displaying a burger offer starting at 2.90 euros, then switching to another burger with a simple swipe, before cutting to a front view of the woman who looks surprised when the screen shows someone enjoying chicken popcorn, which she then selects and orders directly through the window before receiving her food and walking away satisfied while eating. As a perfect blend of captivating storytelling and dynamic product integration, the CGI effects enhancement is designed for promoting KFC’s affordable burger deals and chicken popcorn treats.

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