Nutella Snack Comes to Life From Billboard

This Nutella FOOH campaign opens with a billboard in a green park, displaying a flat image of a Nutella & Go pack with a breadstick dipped in chocolate, set against a clear blue sky. The tagline "Nutella taste in every crunch" is also visible.

As the camera zooms in, a hand reaches out to grab the carton image from the billboard. The product then abruptly enlarges and twists into a giant 3D version. This is followed by three synchronised layers showing the chocolate dip opening, breadsticks appearing, and one being dipped into the spread. The scene transitions to a clean white background where the oversized Nutella & Go rotates under the same tagline.

This dynamic CGI campaign transforms an ordinary park billboard into a spectacle, showcasing Nutella’s refreshed Nutella & Go packaging design and highlighting the promise of Nutella taste in every crunch.