The Problem Solver Balloon Soars Over Nevada
The Problem Solver Balloon Over Nevada
This faux OOH ad features a hot air balloon shaped like David Coleman’s head. The video opens with a top-down view of the uninflated balloon being laid out, as two men prepare it for takeoff. As the balloon inflates and illuminates, four men adjust the basket while another ignites the flame. Close-up shots highlight the precise cloth stitching and detailed head design.
The camera then tracks the balloon’s ascent from a moving car, showing two men maneuvering the basket. The headlift drifts over the Nevada skyline, including Red Rock Canyon and the Las Vegas silhouette. The flame intensifies, and the balloon slowly climbs higher. This CGI enhancement promotes The Problem Solver as a service that lifts you when problems try to hold you down, cleverly highlighting the brand’s ability to help you rise above life’s challenges.