Openbank Boxcar Lifted by Drones Releases Cards
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
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Brand: Openbank
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This Openbank mixed reality ad begins with a black boxcar bearing red linings and the Openbank logo, floating above Düsseldorf’s cityscape. This moment cleverly highlights the bank’s €15,000 travel incentive as the boxcar, suspended by four drones, releases a steady stream of black ATM cards that drift toward the camera, with the final card flashing its front before gliding away. As a perfect blend of dynamic storytelling and insightful product integration, the CGI effects enhancement is designed for promoting Openbank’s travel-focused campaign for new account holders using the code OPEN15K.
