Marvis Animated Animals Appear as Tram Passes By

This Marvis fake out-of-home ad features a Milanese tram, wrapped in colourful space-themed artwork that incorporates Marvis toothpaste packaging and the slogan “MARVEL YOUR ROUTINE.” As the camera tracks alongside, the tram reveals sky blue, mint green, lavender, red, indigo, and sunny yellow illustrations framing animated characters. An animated shark with a float appears to chase the tram, its teeth being brushed by a floating green toothbrush, before the angle shifts to show the shark is part of the tram’s design.

The scene continues with penguins sliding in front of the Palazzo Arcivescovile, and pink flowers blooming across a pedestrian crossing. From these petals, polar bears emerge with the Palazzo del Capitano di Quistigia in the background. This CGI campaign transforms familiar Milan streets and landmarks into a fresh, relatable spectacle, highlighting Marvis’s goal of turning daily oral care routines into small moments of visual delight.