FOOH Impact Score:
Solid
Learn moreIn this BILLA fake out of home ad, a denim-clad gorilla casually strolls past BILLA PLUS at Gerngross Shopping Mall, holding a paper bag filled with his plant-based favorites. The scene unfolds as he notices someone filming him and instinctively clutches the bag tighter, as if protecting a valuable treasure. In an unexpected move, he suddenly leaps and swiftly scales the building’s side, vanishing from sight within seconds. With an Engaging use of VFX, this BILLA fake out of home ad transforms an everyday city scene into a surprising moment, highlighting BILLA’s invitation to explore its 100% plant-based assortment.
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