Billa Gorilla Spotted Climbing Building in Vienna
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Billa Gorilla Climbs Vienna Building
This fake out-of-home ad features a denim-clad gorilla strolling past BILLA PLUS at Gerngross Shopping Mall in Vienna. He is holding a paper bag filled with plant-based items.
Upon noticing he is being filmed, the gorilla clutches the bag tighter before suddenly leaping and scaling the side of the building, disappearing within seconds. This CGI ad highlights BILLA's 100% plant-based assortment.
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FOOH Impact ScoreSolid
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