LEGO Death Star Model Lights Up the Sky

In this LEGO mixed reality ad, a man snaps a selfie on a rooftop at night, capturing a glittering city skyline as a mysterious object looms in the sky overhead. The scene unfolds as the narrative transitions to a sunlit Paris rooftop where a delivery person, balancing packages, glances up at the same object with the Eiffel Tower standing tall in the distance—then shifts again to a sweeping desert landscape at twilight, where a woman live-streams her awe while looking up. The story culminates in a quiet city night as the object is revealed to be a detailed LEGO Death Star model, orbiting high above. With an innovative use of computer generated graphics, this LEGO space build mixed reality ad transforms everyday rooftops into cosmic stages, highlighting LEGO’s creativity and attention to design that inspires imaginative discovery.