FOOH Impact Score:
Impressive
Learn moreIn this Rabanne CGI campaign, a billboard for Rabanne Million Gold hangs at the Monnaie de Paris, showcasing the iconic perfume bottle wrapped in golden chains. The scene unfolds as the chains come to life, slithering around the bottle before it breaks free from the billboard and hovers mid-air. With an Engaging use of CGI effects, this Rabanne campaign transforms a simple advertisement into a fresh, relatable spectacle, highlighting Rabanne’s bold and luxurious aesthetic.
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