Rabanne Million Golden Chain Billboard at Monnaie de Paris
Golden Chains Slither, Bottle Floats
This Rabanne CGI campaign features a billboard for Rabanne Million Gold at the Monnaie de Paris. The iconic perfume bottle is shown wrapped in golden chains.
The chains animate, slithering around the bottle before it breaks free from the billboard and hovers mid-air. This engaging use of CGI effects transforms a simple advertisement into a fresh, relatable spectacle, highlighting Rabanne’s bold and luxurious aesthetic.
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FOOH Impact ScoreImpressive
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Credits
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