Adidas World Cup Ad Frame in Dubai
Adidas World Cup Ad in Dubai
This VFX advertising piece for Adidas features a car driving along a road in Dubai as night falls. The iconic Dubai Frame lights up and transforms into a massive LED screen.
The screen then showcases a powerful moment from the 2022 World Cup: Lionel Messi carrying a teammate on his back while holding the World Cup trophy. This scene captures the team’s joy and triumph.
Through engaging VFX, this Adidas promotional ad transforms an iconic landmark into a fresh, relatable spectacle, highlighting Adidas’ 'Spirit of Champions' campaign.
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FOOH Impact ScoreOutstanding
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