FOOH Impact Score:
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Impressive
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In this Benefit Cosmetics CGI campaign, a glowing UFO hovers above a rooftop, capturing the attention of onlookers below. The scene unfolds as a one-eyed extraterrestrial being emerges, radiating curiosity. Suddenly, a beam of light shines down, unveiling a brand-new product set to launch on 08.07.24. With an engaging use of CGI effects, this Benefit Cosmetics campaign transforms an unexpected alien encounter into a fresh, relatable spectacle, highlighting Benefit Cosmetics’ exciting product launch.
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics