Punto Blanco Massive Banner on Tower Crane
White Screen Uncovers Banner
This mixed reality advertisement for Punto Blanco features a city skyline setting. A tower crane is shown lifting a pristine white screen, suspended mid-air.
As the screen is hoisted into the sky, it gradually uncovers a Punto Blanco banner. The banner displays a man and a woman in business attire, with the brand's logo and website positioned between them.
Through the use of VFX, this fashion banner mixed reality ad transforms urban infrastructure into a spectacle, highlighting Punto Blanco’s campaign goal of promoting balance, style, and a thoughtful approach to modern living.
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FOOH Impact ScoreImpressive
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