FOOH Impact Score:
Solid
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Imagine a city block transformed into a citrus spill zone. That’s the dynamic premise of this Limonata mixed reality ad featuring a sunny yellow Fiat bursting with digital lemons. The video unfolds as a compact car cruises through the streets of Dubai before tipping over and unleashing a cascade of lemons that bounce along sidewalks and across intersections, catching the surprised glances of pedestrians and commuters. Using captivating computer generated imagery, this Limonata mixed reality ad transforms a typical urban drive into an effective product showcase.