Lancôme Posters Light Up in Sequence

This innovative Lancôme CGI video for the Absolue Longevity MD collection unfolds at the intersection of Houston Street and Lafayette Street in SoHo, New York City. A corner building is covered in tiled posters, forming a large billboard. Initially, alternating tiles show a glowing red pill at the centre, surrounded by darker tiles.

As the camera zooms in, some posters reveal a woman holding the luminous pill, while others display blacked-out product silhouettes with only the red pills glowing. On the tiles with the woman, the text "WHAT IF YOU COULD CHOOSE YOUR AGE" appears. In a synchronised moment, all posters light up, revealing the Absolue Longevity MD skincare products beside the text "THE CIRCLE OF LONGEVITY MD".

The camera then pulls back to show the complete grid of posters as "JOIN THE CIRCLE NOW" fades in next to a QR code. The shot continues to widen, bringing the full intersection into view with pedestrians and passing cars, suggesting lasting beauty amidst the city's motion. This captivating computer-generated video transforms a familiar SoHo street corner into an engaging product showcase.