Pupa Milano Giant Mascaras Fall Off Billboard

Mascara Tubes Cascade Down Skyscraper

This Pupa Milano VFX advertising features the bold Vamp! Lash Extender mascara. The video shows two women strolling through a bustling city plaza when they notice a massive Pupa Milano ad begin to transform.

A dramatic image of lashes splits open as oversized pink mascara tubes burst from the 2D display, expanding into three-dimensional reality. The tubes multiply, flowing down the building's facade and creating a striking cascade that contrasts sharply with the surrounding concrete and glass.

Using CGI effects, this Pupa Milano VFX advertising transforms a static billboard into a dynamic product showcase.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:Italy
City:Milan
Date posted:April 25, 2024
Source:Instagram