L’Oréal Paris Giant Bag Carried by Helicopter

L’Oréal Paris Glycolic Gloss Helicopter Drop

This FOOH advertisement for L’Oréal Paris features a pink helicopter transporting an oversized, glittery shopping bag. The bag is filled with giant Elvive Glycolic Gloss products.

The scene unfolds over a vibrant summer beach, humorously depicting a haircare delivery. This creative visual positions the Glycolic Gloss range as the ideal solution for achieving shine throughout the summer season.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Date posted:August 12, 2025
Source:Instagram