Tira Fenty Beauty Store Built in Courtyard

This CGI advertisement for Tira opens with a wide, nighttime view of the outdoor courtyard at Phoenix Palladium. Illuminated shopfronts glow softly as crowds move in a smooth time-lapse, subtly hinting at the arrival of a new Fenty Beauty pop-up experience.

The scene then transitions to an elevated side view as the courtyard clears and construction rapidly begins. Workers assemble the structure, walls rise, lights are installed, and furniture is arranged. The interior is fully painted and decorated before the roof is added. The finished storefront reveals bold Fenty Beauty branding on the facade and entrance, with orange lights glowing around the exterior. The camera glides through the doorway to reveal an interior featuring a flowing fountain and a brick-textured reception area crowned by a glowing Fenty Beauty sign.

The screen turns white, displaying “FENTY BEAUTY KI HAVELI 25TH APRIL - 4TH MAY,” before closing on the Tira x Fenty Beauty logos. This announces an immersive Fenty Beauty pop-up experience in the heart of Mumbai, dynamically transforming a familiar shopping courtyard into a fresh, relatable spectacle through VFX.