LEC Giant Ice Cream Tubs Roll Through Subway

This LEC FOOH campaign transforms Monument Underground Station into a dynamic showcase for the brand's ice cream range. The ad opens with a subway train rushing past the camera, revealing towering ice cream tubs gliding along the platform. These giant tubs, tied together with ropes, roll behind the speeding train in a steady procession, featuring flavours such as Vanilla Love, Pistachio, Peanut Caramel, Salted Caramel, Chocolate Crunch, and Vanilla Love again.

As the train slows to a stop, the tubs also gradually decelerate. The camera briefly lingers on a Vanilla Love tub before a second set of giant LEC ice cream tubs suddenly races by from the opposite side of the platform, overtaking the frame. The original line of tubs then starts moving again until the final oversized tub exits, and an all-caps overlay declares "MIND THE LEC!" to underline the UK launch.

Through dynamic CGI effects, this LEC ice cream FOOH campaign reimagines an everyday commuter scene into a fresh, relatable spectacle, highlighting LEC’s UK launch campaign.