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Solid
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In this Cerveza Indio fake out of home ad, a giant glowing green anatomical heart levitates over the heart of Mexico City, dramatically suspended between two towering billboards emblazoned with the message 'DE ALMA GUERRERA'. The ad dramatically reimagines the urban skyline as a living symbol of the city’s fierce spirit, with the beer brand’s identity beating through a clear visual metaphor brought to life by vivid CGI effects. A memorable concept that masterfully blends bold emotion with a resonant expression of community and cultural pride.
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