Zara Inflated Letters Parade in New Delhi

Zara Inflated Letters in New Delhi

This fake out-of-home (FOOH) CGI advertising video features the Zara logo travelling around the world in a dynamic promotional ad. The scene opens with a pink letter 'Z' floating gracefully against the iconic India Gate in New Delhi.

As the camera zooms in, the other letters appear: an 'A' in green and mixed colours, and an 'R' in amber tones, resembling inflated balloon letters. This creative FOOH ad reimagines typography with computer-generated graphics, transforming brand identity into a visually engaging journey.

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Credits

Brand:Zara

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:India
Date posted:October 20, 2022
Source:Instagram