Clinique Giant Serum Crowns Paris Fountain

This Clinique mixed reality advertisement features the Moisture Surge Active Glow Serum in a distinctive setting. The video opens with a view from a moving vehicle traveling through Place de la Concorde, where a giant Clinique Moisture Surge Active Glow Serum bottle is positioned above the Fontaine des Mers, with the Eiffel Tower in the background. The camera zooms in before shifting to a closer view from in front of the fountain, as water jets spray towards the towering serum bottle, and the perspective moves even closer to showcase the oversized product.

The scene then transitions to the afternoon, with the camera slowly zooming towards the giant bottle against the open sky, as a bird gently lands on top of the product. The video changes again to another angle of the monumental serum as the sky takes on a warm orange glow at dusk, with additional views highlighting the product above the fountain against increasingly vibrant sunset skies. This innovative computer-generated graphics ad transforms Place de la Concorde into an engaging product showcase, promoting the hydrating, brightening, and exfoliating benefits of Clinique’s Moisture Surge Active Glow Serum.