PlayStation Flyers Rain Over Copenhagen Square
Rådhuspladsen Billboard Promotes PS5 Slim
This PlayStation fake out-of-home (FOOH) ad transforms Rådhuspladsen into a dynamic product showcase. The video features Oscar Rosenstrøm speaking to the camera as a text overlay reads “Attention gamers of the city.” Behind him, a giant digital billboard initially shows static before switching to a PlayStation advertisement.
The advert promotes a limited-time offer on a PlayStation 5 Slim console bundle, which includes two controllers. Simultaneously, promotional flyers begin falling from the sky and continue raining across the square, drifting in front of the lens. Each flyer carries matching PlayStation promotional artwork that mirrors the advert on the billboard.
Additional on-screen text overlays highlight key details of PlayStation’s limited-time sale, presented in partnership with Elgiganten Gaming. The ad uses engaging CGI effects to create this immersive experience.