Halwani Bros Helicopter Lifts Giant Tahini Bottle
Sauce Squeezes Over Jeddah Streets
This Halwani Bros fake out-of-home ad features a helicopter soaring above Jeddah’s afternoon skyline. It hauls a giant bottle of spicy tahini sauce, which squeezes a flowing trail onto the streets below.
Onlookers gaze up at the National Commercial Bank Tower and a proudly waving Saudi flag. The ad uses computer-generated imagery to reimagine the cityscape, turning the airspace into a bold celebration of Saudi-made flavour. This spectacle feels larger than life, blending lighthearted surprise with brand storytelling.
The video spotlights Halwani Bros’ spicy tahini as a symbol of local pride and modern food culture, anchored in Jeddah’s urban energy.
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FOOH Impact ScoreImpressive
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