Chicha San Chen Giant Taro Bursts Into Street
Chicha San Chen Taro Series FOOH Ad
This FOOH ad for Chicha San Chen features a giant taro root on the rooftop of their Taichung flagship store. The taro teeters before exploding into pink taro slime, coating the street and dripping down the building.
The ad humorously reimagines the cityscape, revealing the returning taro series. A large white blimp glides into view, carrying a banner that announces “TARO SERIES, Get ready for creamy taros.” The spectacle is enhanced by smooth computer-generated imagery.
The video concludes with a clean white frame displaying the Chicha San Chen logo, inviting viewers to experience the taro series comeback.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Byron utto
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