Zara Dragon Boat in Shanghai

This Xi Xing Le x Zara CGI campaign begins with a pink dragon gracefully floating along the Suzhou River in Shanghai, showcasing the city's skyline in the background. This moment cleverly highlights the brand's cultural connection as the fusion of traditional symbolism and modern fashion seamlessly integrates into the scenic beauty of the city. As a perfect blend of Distinctive storytelling and computer generated graphics product integration, the CGI enhancement is designed for strengthening Zara's presence in the Asian market.