Zara Dragon Boat in Shanghai
Pink Dragon Floats on Suzhou River
This Xi Xing Le x Zara CGI campaign features a pink dragon gracefully floating along the Suzhou River in Shanghai, with the city's skyline in the background.
This moment highlights the brand's cultural connection, seamlessly integrating traditional symbolism and modern fashion into the city's scenic beauty. The CGI enhancement is designed to strengthen Zara's presence in the Asian market through distinctive storytelling and computer-generated product integration.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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