KaDeWe Lipstick and Floating Heart Balloons

In this YSL Beauty FOOH ad, a striking lipstick installation takes center stage at the famous Kaufhaus des Westens. The scene unfolds as the lipstick tilts forward and smoothly twists open, revealing its shade while shimmering pink foil heart balloons float into the sky, creating a surreal and elegant atmosphere. With an Engaging use of VFX, this YSL Beauty lipstick activation transforms an ordinary storefront into a dynamic and immersive spectacle, highlighting YSL Beauty’s Loveshine collection and inviting customers to explore the pop-up store, where they can receive exclusive gifts during beauty weeks.