KaDeWe Lipstick and Floating Heart Balloons
YSL Beauty Lipstick at KaDeWe
This YSL Beauty FOOH advertisement features a striking lipstick installation at Berlin's iconic Kaufhaus des Westens (KaDeWe). The scene depicts the lipstick tilting forward and smoothly twisting open to reveal its shade.
As the lipstick opens, shimmering pink foil heart balloons float into the sky, creating a surreal and elegant atmosphere. This CGI activation transforms the storefront into a dynamic spectacle, highlighting YSL Beauty's Loveshine collection.
The ad invites customers to explore the pop-up store, where they can receive exclusive gifts during beauty weeks.
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FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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