FOOH Impact Score:
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Outstanding
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In this L'Oréal faux ooh ad, a vibrant pink dragon soars over the Eiffel Tower, flying through its arches. The scene then transitions to China, where the dragon glides over the L'Oréal Shanghai office before heading toward the iconic Oriental Pearl Tower. With a Distinctive use of computer generated graphics, this L'Oréal faux ooh ad transforms cultural landmarks into a fresh, relatable spectacle, highlighting L'Oréal’s celebration of Chinese New Year.
L’Oréal Groupe
Versatile Paris
Charlotte Tilbury
Sephora
L’Oréal Groupe +
L’Oréal
L’Oréal Groupe
L’Oréal Groupe
Fenty Beauty +
Sephora France