L'Oréal Paris Pink Dragon in Paris and Shanghai
L'Oréal Pink Dragon: Paris to Shanghai
This L'Oréal faux OOH advertisement features a vibrant pink dragon. Initially, the dragon soars over the Eiffel Tower in Paris, gracefully flying through its arches.
The scene then transitions to China, where the dragon glides over the L'Oréal Shanghai office before proceeding towards the iconic Oriental Pearl Tower. This ad makes distinctive use of computer-generated graphics.
The L'Oréal faux OOH ad transforms these cultural landmarks into a fresh and relatable spectacle, highlighting L'Oréal’s celebration of Chinese New Year.
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FOOH Impact ScoreOutstanding
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Credits
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