Longchamp Green Carpet Spans Paris to Shanghai
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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Brand: Longchamp
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In this Longchamp fake ooh ad, a sweeping view of Shanghai’s skyline with the Oriental Pearl TV Tower sets the stage as a green carpet begins to unroll from the edge of the screen. The ad creatively reimagines city streets and Parisian-style architecture as a seamless runway leading to fashion, with an engaging brand journey culminating at the Longchamp store on Wukang Road. A dynamic concept that masterfully blends artful storytelling with a distinctive take on luxury retail.
