Haribo Gummy Bear Turned Orange from Fruit Juice

Haribo Gummy Bear Orange Transformation

This Fake OOH advertisement features a clear Haribo gummy bear installation. Positioned on a branded platform in a scenic park near the beach, it is surrounded by swaying palm trees.

The gummy bear is depicted holding an orange with a straw pressed to its lips. As it sips, the gummy bear visibly transforms to a vibrant orange colour, while the fruit slowly dissolves. This campaign highlights the transformation of flavour through captivating storytelling and authentic product integration.

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Credits

Brand:Haribo

Metadata

Work Type: FOOH
Country:Turkey
Date posted:March 1, 2024
Source:Instagram