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Haribo Gummy Bear Turned Orange from Fruit Juice

Gummy Bear Turned Orange in fake-out-of-home ad of Haribo View this post on Instagram

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Credits

Brand: Haribo

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Turkey

City: Unknown

Effects / Animations: Large Objects, Morphing & Transformation

Surroundings: Parks, People

Date posted: March 1, 2024

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This Haribo gummy bear Fake OOH Ad campaign begins with a clear gummy bear installation sitting on a branded platform in a scenic park near the beach, surrounded by swaying palm trees, holding an orange with a straw pressed to its lips. This moment cleverly highlights the transformation of flavor as the gummy bear sips, changing to a vibrant orange while the fruit slowly dissolves. The perfect blend of Captivating storytelling and Authentic product integration, designed for a Fun, shareable moment.

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