The Glenlivet Tartan Taxi in New York
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FOOH Impact Score
Impressive
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A-Tier
B
C
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In this The Glenlivet CGI campaign, a magnificent turquoise tartan cascades across a New York City street like a theatrical curtain, instantly capturing attention as it creates a striking gateway. The ad humorously reimagines a typical urban moment—an ordinary yellow taxi cruising by—by transforming it into a branded Glenlivet cab as it passes through the fabric, complete with the brand’s signature design. A fun execution that masterfully blends creativity with a distinctive twist on tradition and identity.
