The Glenlivet Tartan Taxi in New York
Tartan Fabric Drapes a Yellow Taxi
This CGI campaign for The Glenlivet features a magnificent turquoise tartan cascading across a New York City street. It acts like a theatrical curtain, instantly capturing attention and creating a striking gateway.
The advertisement humorously reimagines a typical urban moment: an ordinary yellow taxi cruising by. As the taxi passes through the fabric, it is transformed into a branded Glenlivet cab, complete with the brand’s signature design.
This fun execution masterfully blends creativity with a distinctive twist on tradition and identity.
A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand: