FOOH Impact Score:
Impressive
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In this Pasqua fake ooh ad, a gigantic bottle of Pasqua's Valpolicella appears towering over the historic Moulin Rouge in Paris, cleverly replacing the windmill’s central structure. The scene unfolds as the giant wine bottle seamlessly rotates with real windmill blades, while the vibrant neon signage of the cabaret glows warmly, drawing attention to the fusion of iconic French culture with Italian winemaking. With a distinctive use of augmented reality, this Pasqua wine ad transforms the famous cabaret into a fresh, relatable spectacle, highlighting Pasqua’s creative approach to promoting its Valpolicella.