Pull&Bear Black Spider Crawls Around Store

Imagine walking past a regular storefront only to see a giant black spider with a red stripe crawling across the building. That’s the Engaging premise of this Pull&Bear mixed reality ad featuring a thrilling collaboration with Spyder. The video unfolds as the massive arachnid moves swiftly over the Pull&Bear store in Sijthoff City, Netherlands, startling passersby as it vanishes just as quickly as it appeared. Moments later, it reemerges at the top of the building, leaving everyone surprised by the unexpected spectacle. Using computer generated graphics, this Pull&Bear mixed reality ad transforms the store's facade into an Innovative product showcase.