Pull&Bear Black Spider Crawls Around Store
Giant Spider at Pull&Bear Store
A giant black spider with a red stripe was seen crawling across the Pull&Bear store in Sijthoff City, Netherlands. This mixed reality ad, a collaboration with Spyder, showed the massive arachnid moving swiftly over the building, startling passersby before vanishing.
Moments later, the spider reemerged at the top of the building, creating an unexpected spectacle. Using computer-generated graphics, this Pull&Bear mixed reality advertisement transformed the store's facade into an innovative product showcase.
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Credits
Brand:
Artist:Julian Mateus
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